> ## Documentation Index
> Fetch the complete documentation index at: https://docs.flashquotes.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Analytics (GA4)

> Track lead form conversions with Google Analytics 4

<Note>
  **Pro subscription required.** Analytics tracking is available on the Flashquotes Pro plan. [Learn more about upgrading](https://flashquotes.com/pricing).
</Note>

Track when leads view your forms, start filling them out, and successfully submit. This data flows directly to Google Analytics 4 so you can measure your marketing effectiveness.

## What gets tracked

Flashquotes automatically sends these events to your GA4 property when visitors interact with your lead intake forms:

| Event           | When it fires           | What it tells you                           |
| --------------- | ----------------------- | ------------------------------------------- |
| `form_view`     | Form page loads         | How many people see your form               |
| `form_start`    | First field interaction | How many people start filling out your form |
| `generate_lead` | Successful submission   | How many leads you captured                 |

Each event includes:

* **form\_id** - The unique identifier for your form
* **form\_name** - The name you gave your form in Flashquotes
* **UTM parameters** - utm\_source, utm\_medium, utm\_campaign, utm\_term, utm\_content (when present in URL)

The `generate_lead` event also includes:

* **lead\_id** - The Flashquotes contact ID
* **quote\_id** - The associated quote ID (if created)

## Set up GA4 tracking

<Steps>
  <Step title="Get your GA4 Measurement ID">
    Your Measurement ID looks like `G-XXXXXXXXXX`. Find it in your Google Analytics account:

    1. Go to [Google Analytics](https://analytics.google.com)
    2. Click **Admin** (gear icon)
    3. Under **Property**, click **Data streams**
    4. Select your web stream
    5. Copy the **Measurement ID** (starts with `G-`)

    [Google's guide to finding your Measurement ID](https://support.google.com/analytics/answer/9539598)
  </Step>

  <Step title="Add to Flashquotes">
    1. Go to **Settings > Integrations**
    2. Find the **Google Analytics** card
    3. Click **Connect** and paste your Measurement ID
    4. Click **Save**

    <Tip>
      You can also access this setting from **Forms > \[Your Form] > Settings** under the **Tracking & Analytics** section.
    </Tip>
  </Step>

  <Step title="Verify tracking is working">
    1. Open your lead intake form in a new browser tab
    2. In Google Analytics, go to **Reports > Realtime**
    3. You should see a `form_view` event appear within a few seconds
    4. Fill out a test field to trigger `form_start`
    5. Submit the form to trigger `generate_lead`
  </Step>
</Steps>

## Using Google Analytics on Wix

Wix embeds your form inside a sandboxed iframe served from a separate Wix domain. Because of that sandbox, your form can't read the visitor's original traffic source or Google Ads click from the page it's embedded on — so GA4 records form events as **`direct`** instead of the campaign or ad that actually drove the visit.

To fix attribution, add this script to your Wix site's header:

```html theme={null}
<script src="https://app.flashquotes.com/wix-bridge.js"></script>
```

It passes the real traffic source from your page into the embedded form, so events are attributed correctly.

<Note>
  Adding custom code requires a **paid Wix plan with a connected domain**.
</Note>

<Steps>
  <Step title="Open Custom Code in Wix">
    In your Wix dashboard, go to **Settings** > **Custom Code**, then click **+ Add Custom Code**.
  </Step>

  <Step title="Paste and place the script">
    1. Paste the script above into the code box
    2. Under **Add Code to Pages**, choose **All pages**
    3. Under **Place Code in**, select **Head**
    4. Click **Apply**
  </Step>

  <Step title="Verify attribution">
    Visit your form's page with a test parameter like `?gclid=test123`, then submit a test lead. In GA4 **Reports > Realtime**, confirm the `generate_lead` event shows a source such as `google / cpc` instead of `direct`.

    <Tip>
      Use a fresh name, email, and phone number on each test — reusing the same details can merge into an existing contact and skip recording the source.
    </Tip>
  </Step>
</Steps>

Only Wix needs this script. WordPress, Squarespace, Webflow, and other builders place your form directly on the page, so attribution already works. See [Wix Embed Best Practices](/forms/wix-embeds) for more on Wix's constraints.

## Using UTM parameters

Flashquotes automatically captures UTM parameters from your form URLs and includes them in all events. This lets you track which marketing campaigns drive the most leads.

**Example URL with UTM parameters:**

```
https://yoursite.com/get-quote?utm_source=facebook&utm_medium=paid&utm_campaign=summer_promo
```

These parameters will be included in all three events (form\_view, form\_start, generate\_lead), so you can build reports showing:

* Which sources drive the most form views
* Which campaigns have the best form completion rates
* Which channels generate the most leads

## Build reports in GA4

### Create a conversion funnel

1. In GA4, go to **Explore**
2. Create a new **Funnel exploration**
3. Add steps: form\_view → form\_start → generate\_lead
4. See your form conversion rates

### Track lead sources

1. Go to **Reports > Acquisition > Traffic acquisition**
2. Add a secondary dimension of "Event name"
3. Filter to show only `generate_lead` events
4. See which sources drive the most leads

## Best practices

1. **Test before launching campaigns** - Submit a test lead and verify events appear in GA4 Realtime before spending on ads
2. **Use consistent UTM parameters** - Create a UTM naming convention for your team
3. **Set up GA4 conversions** - Mark `generate_lead` as a conversion event in GA4 for easier reporting
4. **Connect Google Ads** - Link GA4 to Google Ads to import conversions for better ad optimization

## Troubleshooting

<Tip>
  **Use Google Tag Assistant for debugging.** [Google Tag Assistant](https://tagassistant.google.com/) is the best tool for verifying your setup. It shows exactly what events are firing, what data they contain, and helps identify issues in real-time. Open Tag Assistant, connect it to your form page, and watch events flow as you interact with your form.
</Tip>

### Events not appearing in GA4

1. **Check Measurement ID format** - Must start with `G-` followed by 6-12 alphanumeric characters
2. **Wait a few minutes** - GA4 can have a slight delay; use Realtime reports for faster verification
3. **Check for ad blockers** - Browser extensions may block GA4 tracking
4. **Verify Pro subscription** - Analytics tracking requires Flashquotes Pro

### Duplicate events

* Each page load should trigger one `form_view`
* If you see duplicates, check that you haven't also added GA4 tracking manually to the page

### UTM parameters not tracking

* UTM parameters must be in the URL when the form loads
* Check that your marketing links include the UTM parameters
* Parameters are case-sensitive

## Next steps

* [Set up Google Tag Manager](/settings/integrations/google-tag-manager) for advanced tracking needs
* [Learn about form embedding](/forms/embed-your-form) to add forms to your website
* [View your contacts](/contacts) to see captured form submissions