Default Value

The default helper function allows you to specify a fallback value when a shortcode field is empty. This ensures your emails always display something meaningful, even when data is missing.

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Syntax

The syntax for this helper function is:

{{default shortcode_value fallback_default_value}}

Where:

• default is the function name
• shortcode_value is the primary value you want to display
• fallback_default_value is what will be displayed if the shortcode_value is empty

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Examples

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Using a String Fallback

Hey {{default lead.full_name 'there'}}!

If lead.full_name exists:

Hey John Doe!

If lead.full_name is empty:

Hey there!

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Using Another Shortcode as Fallback

Contact us at {{default company.contact_phone company.contact_email}}

If company.contact_phone exists:

Contact us at +1 234-567-890

If company.contact_phone is empty:

Contact us at contact@acmeinc.com

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Best Practices

• Always use default values for critical personalization fields
• Keep default values generic but professional
• Test your templates with both filled and empty fields
• Consider using other shortcodes as fallbacks when appropriate
• Preview your templates to ensure the fallbacks work as expected