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Pro subscription required. Analytics tracking is available on the Flashquotes Pro plan. Learn more about upgrading.
Track when leads view your forms, start filling them out, and successfully submit. This data flows directly to Google Analytics 4 so you can measure your marketing effectiveness.

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What gets tracked

Flashquotes automatically sends these events to your GA4 property when visitors interact with your lead intake forms:
EventWhen it firesWhat it tells you
form_viewForm page loadsHow many people see your form
form_startFirst field interactionHow many people start filling out your form
generate_leadSuccessful submissionHow many leads you captured
Each event includes:
  • form_id - The unique identifier for your form
  • form_name - The name you gave your form in Flashquotes
  • UTM parameters - utm_source, utm_medium, utm_campaign, utm_term, utm_content (when present in URL)
The generate_lead event also includes:
  • lead_id - The Flashquotes lead ID
  • quote_id - The associated quote ID (if created)

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Set up GA4 tracking

1

Get your GA4 Measurement ID

Your Measurement ID looks like G-XXXXXXXXXX. Find it in your Google Analytics account:
  1. Go to Google Analytics
  2. Click Admin (gear icon)
  3. Under Property, click Data streams
  4. Select your web stream
  5. Copy the Measurement ID (starts with G-)
Google’s guide to finding your Measurement ID
2

Add to Flashquotes

  1. Go to Settings > Integrations
  2. Find the Google Analytics card
  3. Click Connect and paste your Measurement ID
  4. Click Save
You can also access this setting from Forms > [Your Form] > Settings under the Tracking & Analytics section.
3

Add an API Secret (optional, recommended for Shopify)

An API Secret enables server-side tracking for the generate_lead event. This is required if your form is embedded on a Shopify site.
  1. In GA4, go to Admin > Data Streams
  2. Select your web stream
  3. Under Measurement Protocol API secrets, click Create
  4. Give it a nickname (e.g. “Flashquotes”) and copy the secret value
  5. Back in Flashquotes, paste it into the API Secret field and click Save
Not on Shopify? The API Secret is still recommended — server-side tracking is more reliable than client-side in general.
4

Verify tracking is working

  1. Open your lead intake form in a new browser tab
  2. In Google Analytics, go to Reports > Realtime
  3. You should see a form_view event appear within a few seconds
  4. Fill out a test field to trigger form_start
  5. Submit the form to trigger generate_lead

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Server-side tracking (Shopify)

Shopify sandboxes third-party scripts inside iframes. This blocks client-side GA4 tracking — your generate_lead events won’t reach GA4 when your form is embedded on a Shopify page. Adding a GA4 API Secret fixes this. Flashquotes sends generate_lead events directly from its server to GA4 using the Measurement Protocol, bypassing the iframe entirely. What fires client-side vs. server-side:
EventHow it’s sent
form_viewClient-side
form_startClient-side
generate_leadServer-side (when API Secret is set)
If you also use Google Tag Manager: GTM events continue to fire normally alongside server-side tracking. There’s no conflict. To enable server-side tracking:
  1. In GA4, go to Admin > Data Streams
  2. Select your web stream
  3. Scroll to Measurement Protocol API secrets and click Create
  4. Name it (e.g. “Flashquotes”) and copy the secret value
  5. In Flashquotes, go to Settings > Integrations > Google Analytics
  6. Paste the value into the API Secret field and click Save

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Using UTM parameters

Flashquotes automatically captures UTM parameters from your form URLs and includes them in all events. This lets you track which marketing campaigns drive the most leads. Example URL with UTM parameters: 
https://yoursite.com/get-quote?utm_source=facebook&utm_medium=paid&utm_campaign=summer_promo
These parameters will be included in all three events (form_view, form_start, generate_lead), so you can build reports showing:
  • Which sources drive the most form views
  • Which campaigns have the best form completion rates
  • Which channels generate the most leads

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Build reports in GA4

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Create a conversion funnel

  1. In GA4, go to Explore
  2. Create a new Funnel exploration
  3. Add steps: form_view → form_start → generate_lead
  4. See your form conversion rates

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Track lead sources

  1. Go to Reports > Acquisition > Traffic acquisition
  2. Add a secondary dimension of “Event name”
  3. Filter to show only generate_lead events
  4. See which sources drive the most leads

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Best practices

  1. Test before launching campaigns - Submit a test lead and verify events appear in GA4 Realtime before spending on ads
  2. Use consistent UTM parameters - Create a UTM naming convention for your team
  3. Set up GA4 conversions - Mark generate_lead as a conversion event in GA4 for easier reporting
  4. Connect Google Ads - Link GA4 to Google Ads to import conversions for better ad optimization

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Troubleshooting

Use Google Tag Assistant for debugging. Google Tag Assistant is the best tool for verifying your setup. It shows exactly what events are firing, what data they contain, and helps identify issues in real-time. Open Tag Assistant, connect it to your form page, and watch events flow as you interact with your form.

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Events not appearing in GA4

  1. Check Measurement ID format - Must start with G- followed by 6-12 alphanumeric characters
  2. Wait a few minutes - GA4 can have a slight delay; use Realtime reports for faster verification
  3. Check for ad blockers - Browser extensions may block GA4 tracking
  4. Verify Pro subscription - Analytics tracking requires Flashquotes Pro

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Events not tracking on Shopify

Shopify sandboxes GA4 in iframes, which blocks client-side event tracking. Add your GA4 API Secret to switch generate_lead to server-side delivery. See Server-side tracking (Shopify) for setup steps.

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Duplicate events

  • Each page load should trigger one form_view
  • If you see duplicates, check that you haven’t also added GA4 tracking manually to the page

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UTM parameters not tracking

  • UTM parameters must be in the URL when the form loads
  • Check that your marketing links include the UTM parameters
  • Parameters are case-sensitive

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Next steps